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News, Analysis & Perspective on Autonomous Vehicles

UK Auto sets automated vehicle marketing guidelines

The UK automotive industry has committed to a new set of guiding principles for marketing automated vehicles, The Society of Motor Manufacturers and Traders (SMMT) said.

Developed and agreed by the Centre for Connected and Autonomous Vehicles’ AV-DRiVE Group, the principles provide an outline for responsible advertising and communication relating to automated vehicles and their capabilities, SMMT said.

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