UK Auto sets automated vehicle marketing guidelines

The UK automotive industry has committed to a new set of guiding principles for marketing automated vehicles, The Society of Motor Manufacturers and Traders (SMMT) said.

Developed and agreed by the Centre for Connected and Autonomous Vehicles’ AV-DRiVE Group, the principles provide an outline for responsible advertising and communication relating to automated vehicles and their capabilities, SMMT said.

https://www.just-auto.com/news/uk-auto-sets-automated-vehicle-marketing-guidelines/