Hyundai’s Push Toward Advanced Self-Driving: What Comes Next for the Automaker
Hyundai Motor Group has built a strong reputation in the electric vehicle market. Its EVs offer competitive range, fast charging, bold design, and solid performance, often at prices that undercut rivals. Yet one critical area still lags behind the industry’s leaders: advanced autonomous driving. As competitors like Tesla, General Motors, and Waymo continue to refine hands-free and eyes-off driving systems, Hyundai is under growing pressure to elevate its own capabilities. Recent developments suggest the company recognizes this gap—and is preparing to address it more aggressively.