How to make cities ready for autonomous vehicles, and AVs ready for cities
For any disruptive technology, targeted at any market, there must be a ‘killer app’: a concrete use-case with a well-defined ROI to dictate investment, M&A, and go-to-market strategies. For autonomous vehicle (AV) technologies, that ‘killer app’ is the Mobility as a Service (MaaS) opportunity. While improving driver safety through better obstacle detection and collision avoidance can be achieved with active safety technology, only a comprehensive AV system can kickstart MaaS into the mainstream, driving down the cost per mile of shared mobility modes to near parity with car ownership.