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News, Analysis & Perspective on Autonomous Vehicles

Apple’s Car is beloved before it even exists

If semiconductor shortages, recession risks and the once-a-century shift in propulsion weren’t enough to keep auto executives up at night, here’s one more sleep disruptor: Consumers are keen to buy an Apple car before one even exists.

https://www.bloomberg.com/news/articles/2022-09-02/apple-car-is-beloved-before-tim-cook-has-one-to-sell

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