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News, Analysis & Perspective on Autonomous Vehicles

Tesla Autopilot discounted by $1000 ahead of ‘full self-driving’ price jump

Part of Tesla’s business model is charging consumers for software upgrades in their cars. To be clear, the hardware to make these features possible already in the vehicle, so the car’s owner isn’t paying for any physical upgrades. That’s not to say customers are paying for the latest edition of off-brand Mario Kart either—Tesla’s vaunted Autopilot driver-assist system is a pretty big in-app purchase, so to speak. But a price break for the rest of June means it’s suddenly a little cheaper.

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