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News, Analysis & Perspective on Autonomous Vehicles

Self-driving cars are a chance to design a new part of our culture

Driverless cars aren’t just a new kind of car. They’re teachable machines that come with new ownership models and rules. And we don’t yet have those new models and rules in place yet. I’m not talking about safety. Yes, self-driving cars still have a lot of learning to do so that they don’t run into people, street furniture, or each other. But beyond that, there are critical choices that still need to be made — complex choices about their aesthetics, the user experience (UX), how they will be leased, owned and paid for, and how they’re introduced to the market.

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