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News, Analysis & Perspective on Autonomous Vehicles

Pay attention to Tesla’s potential as a service business, not Musk’s antics

Tesla is seemingly always in the eye of the storm, underscored by the weeks-long drama surrounding Elon Musk’s cryptic tweet about his plans (since scrapped) to take the company public and, more recently, his antics during an appearance on a popular podcast. Why the media obsesses over his quirks is understandable – he’s brash, unpredictable and never particularly shy about offering his opinion, even when it’s ill-advised. Because of that, many often miss the big picture.

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