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News, Analysis & Perspective on Autonomous Vehicles

Here’s why Elon Musk keeps raising the price of Tesla’s ‘Full Self-Driving’ option

Tesla is raising the price of the top tier “Full Self-Driving” version of its Autopilot driver assistance package by around $1,000 on July 1st, CEO Elon Musk announced on Twitter this week. The company has done this before — a few times. It will probably do it again.

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