Cruise’s new ‘more than a concept’ robotaxi presages a battle with Zoox
Cruise, a unit of General Motors with investment from Honda, revealed a new “not a concept” self-driving vehicle last week. The vehicle is custom designed for self driving, with large sliding doors, electric drive and face-to-face seating. Cruise CEO Dan Ammann outlined their vision for the vehicle and it has much in common with the robotaxi vision of many companies, including the one that Larry Burns and I promoted at Google/Waymo. But the most interesting similarity is to Zoox, the billion-dollar funded Silicon Valley robocar startup.