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News, Analysis & Perspective on Autonomous Vehicles

Breaking the psychological barrier to autonomous vehicle adoption

Psychology, not technology, appears to be the main barrier toward the adoption of autonomous vehicles. A survey by the American Automobile Association (AAA) released in May 2018, found that “73 percent of American drivers report they would be too afraid to ride in a fully self-driving vehicle, up significantly from 63 percent in late 2017.”

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