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News, Analysis & Perspective on Autonomous Vehicles

Automotive: Incumbents strike back

Automotive CxOs are no exception. In 2015, they were largely convinced that new markets would present the best opportunities for growth. Today, they’re not quite so sure. And where, previously, most envisaged that open innovation would predominate, opinion has now swung the other way: although 40 percent of respondents are placing their money on outside innovation, 48 percent say proprietary research will prevail. But there are two points on which Automotive CxOs broadly agree. They expect more emphasis on customer experiences than products over the next few years and more widespread partnering.

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